Culture & Business Transformation
Change Management in Japan: What's Working
- Date:
- 15 December 2013
The Chapman Consulting Group’s recent Asia Pacific Series of HR Leaders Sessions included meetings hosted in Tokyo by AIG, AT&T, Bristol-Myers Squibb, HSBC, McDonald’s, Philips, Philip Morris and Tetra Pak, and in Osaka by Astra-Zeneca. With an overall theme of HR Transformation and Change Management, very different discussions emerged in each of the nine meetings, but there was a consistent positive energy throughout.
We were very happy to welcome a large percentage of the Japan HR Leadership community across these nine separate meetings, and it was clear throughout the discussions that most HR and business leaders see the country as a future hub for high-knowledge, high-stability, high-quality roles. More companies, both international and Japanese, are trying to either outsource or offshore the more administrative and operational roles, leaving these high-quality roles in Japan. Of course, this has resulted in some changes within Japan, and it was interesting to take a closer look at how Japanese companies are handling this.
Storytelling and Repetition
Two key factors in the success of change management practices in Japan were singled out as storytelling and repetition. Organisations found that it’s much more effective to explain the reasons for a change by using a personal story that can help to describe one individual’s experience of a change management process. This kind of personal heart-to-heart communication is not something that has been particularly encouraged in the workplace in Japan to date, so it requires a few brave volunteers to help push this forward.
After the story is communicated, it’s important to use repetition to reinforce the change. If, for example, a company wants to change behaviours to encourage open communication, it should be openly stated at every meeting that this behaviour is now expected. Otherwise, it’s all too easy to give ‘lip service’ to a new behaviour, while employees cling to traditional practices.
Coaching Change
One global company discussed their use of ‘performance coaches’ from within the organisation to help gain faster acceptance for change. The company asked for volunteers from their middle management teams to go through a week’s training course to become ambassadors for behavioural change within the organisation. Japan was the first country to pilot this programme, and it has since been rolled out globally. The success of this change management practice was attributed to the evangelisation of new behaviours through motivated co-workers, alongside the more conventional ‘top-down’ approach from the senior management team.
In partnership with












