Advertising & Media

Advertising, publishing, broadcasting and journalism are now joined by electronic and digital media firms in this sector. By size, HR functions in these industries tend to be proportionally smaller than in other sectors. This is sometimes attributed to narrower profit margins coupled with the common perception of HR as a cost centre, which together can make it a challenge to justify investment in robust HR teams.

The Advertising and Media sectors tend to attract creative personalities, a fact which can create its own unique set of people management challenges. These personalities breed a passion in the employee base that is rarely present outside this sector. At the best of times, such dynamics can create an energised and highly motivated team working environment. At the worst, it can mean that management decisions based on artistic differences can conflict with the more commonly-accepted standard principles of HR.

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